🗣️ Outreach Messaging & Community Trust

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Why It Matters

Outreach can build trust and activate local networks, or it can alienate people if handled poorly.
Businesses and residents need to understand what’s happening in their community, how to protect themselves, and how to get involved — without being overwhelmed.

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What You'll Learn

1. Core Messaging Order – Safety first, local updates, Tools, how they can help, unapologetic close.
2. 30-Second vs. 2-Minute Scripts – Adapting to fast or longer interactions.
3. Tone Matching – Calming fear, validating anger, and staying approachable.
4. Demo Protocols – When and how to quickly show the Tools.
5. Trust-Building Techniques – Listening first, staying consistent, and empowering without burdening.
6. Bailout Protocol – How to exit safely if the interaction turns hostile.

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Quick Action Steps

1. Memorize the five-step conversation order (Safety → Updates → Tools → Help → Close).
2. Practice both short and long versions of the script.
3. Carry flyers, red cards, and a demo device for flexibility.
4. Use a rotation system (switch between greeters and demo leads).
5. Log detention leads or concerns securely for follow-up.
6. Know the Bailout Protocol to keep the team safe.

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Core Messaging Order (With Sample Phrases)

1. Safety First
   "We’re here to help keep the community safe. No one has to face ICE or the police alone."

2. Local Updates
   "Recently, ICE has detained people nearby — including a local grad. Many don’t even know ICE is active here."

3. Tools (Optional Demo)
   "We have free tools for alerts and reporting. We can show you in 1 minute if you’d like."

4. How They Can Help
   "Share these flyers and red cards. Keep an eye out. Report sightings safely."

5. Unapologetic Close
   "We’re building a safer, stronger community together. And just to be clear — Fuck ICE."

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Bailout Protocol (If the Conversation Turns Negative)

1. Stay Calm & Neutral – Do not escalate or argue. Keep your tone even.
2. De-escalate Quickly – Use a soft exit line:
   "Understood, we’ll move along. Stay safe."
3. Exit the Area – Move on to another location without lingering.
4. Log the Interaction – Note the business, location, and nature of the reaction (internal record only).
5. Reconnect Later (Optional) – If it seemed like a misunderstanding, send a different team member another day.

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30-Second Version (Practice Script)

"Hi, we’re with ICE Tea Tools. We’re making sure the community knows their rights and how to stay safe. ICE has been detaining people nearby, and most folks don’t realize it’s happening. Here’s a flyer and a card you can share. If you see anything, you can report safely through these Tools. We’re here to protect each other. Fuck ICE."

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2-Minute Version (Practice Script)

*"Hi, we’re with ICE Tea Tools, working to keep our community safe. Lately, ICE has been active right around here — one local grad was detained last week, and many businesses and families don’t know it’s happening. We want to make sure people know their rights, where to get help, and how to stay informed.

We’ve got simple, free tools for alerts and reporting. We can show you quickly if you’re interested.

The easiest way to help is to share these flyers and red cards, and report anything suspicious through the Tools or to us directly. Together, we can keep the community safer. And just so it’s clear — Fuck ICE."*

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Tips for Field Teams

• Match Tone: Calm with fearful people, direct with angry people.
• Rotate Roles: One greeter, one demo lead, one observer, one scout (for teams of 4).
• Listen First: If someone shares a story (like a detention), stop pitching and listen.
• Stay Consistent: All team members must use the same structure so the message is unified.
• Know the Bailout Steps: Keep interactions safe, even if they turn hostile.

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Risks & Red Lines

• Avoid Overloading People: Keep details simple. Panic shuts people down.
• Do Not Collect Sensitive Data Publicly: Leads must be logged securely, not in the open.
• Do Not Make Promises: Only offer help that can actually be delivered.
• Be Unpredictable: Vary visit times to avoid law enforcement patterns.

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Flow Guide (Visual)

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Checklist

• Can deliver 30-second and 2-minute versions without notes.
• Knows the five-step conversation order by heart.
• Carries flyers, red cards, and demo device at all times during actions.
• Can match tone and adapt approach based on reactions.
• Knows and can apply the Bailout Protocol safely.
• Can log leads and concerns securely for follow-up.

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